Social Media is the New Word of Mouth
Word of mouth has always been the greatest form of advertising for small
local business. In this day and age, people can and do express their
experiences with local businesses online. The most used platforms in
relation to business promotion are Facebook, Twitter and Instagram, this is
what we will focus on in The Social Media Training.
We will coach you or your designated marketer on how to successfully
manage your Social Media Accounts using the following steps:
WHAT TO POST
☐ Importance of Content Creation and Variety
☐ Utilizing Trending Topics
☐ Determining your target audience
☐ Why you should NOT use a scheduler
HOW TO POST
☐ Single image, slideshow, videos and albums
☐ Photo importance. Types, Quality, Easy Editing, Tagging etc.
☐ Proper Post Wording
☐ Correct way to use Hashtags to increase your search position
☐ Liking your posts
WHERE TO POST
☐ Joining local, Public, Closed and Private Business Groups
☐ Product Specific Industry Pages
☐ Personal and Employee Sharing, is it a benefit?
WHEN TO POST
☐ Discuss Key/High Traffic Times of Day on Facebook, Twitter and Instagram.
☐ How many posts are acceptable in a day?
☐ Irregular posting, Over Posting or Not Posting. How this impacts page interaction.
WHAT TO EXPECT FROM A SUCCESSFUL BUSINESS PAGE
☐ Increased and steady post views.
☐ Steady page interaction. Comments, Likes, Shares etc.
☐ Strengthen Brand Loyalty among existing customers
☐ Introducing a new audience to your Brand.
THE LITTLE SECRETS
☐ The proper way to use targeted ads to reach your desired audience.
☐ Using the Call to Action Feature.
☐ Creating your custom URL
☐ How to Verify your business page (must be a local business category)
☐ Inviting people to like your business page
☐ Linking your Facebook to Twitter and Instagram
☐ Verify Name Consistency on all platforms
☐ Verify correct hours, address, phone, email on all platforms.
☐ Adding a Review tab or Trip Advisor tab to your fan page.
☐ The importance of responding to comments and PMS quickly.
Social Media for Business, The Stats
☐ 88% of consumers have read online reviews to determine which businesses they will purchase from.
☐ Internet advertising revenue has already surpassed print ads and is on track to take over TV advertising by 2020.
☐ 1.5 Billion People access Facebook daily
☐ 80% of mobile phone users use their phones for shopping research.
☐ 48% of Marketers Publish Content Daily
☐ 90% of consumers believe shared content or reviews from their friends to be true.
☐ 50% of consumer searches are not done in a search engine like Google but in apps like Facebook and Twitter.
☐ Facebook Mobile app is the most popular downloaded app.
Schedule your training appointment today!